Today, content management system (CMS) is playing a key role in guiding organizations to manage content, digital assets and in enabling easy management of websites. But CMS solutions have more rewards in store – considering the significant role it can play in marketing, customer engagement, brand awareness and revenue generation.
How to reap value from CMS?
Adopting the right approach for selecting CMS
Adopting the right approach to select the right CMS solution depends is about finding answers to critical queries that help identify robust CMS solution.
- State the business problem clearly
- Establish the connect between the target audience and the proposed CMS solution
- Understand workflows pertaining to business operations needs
- Outline important tasks that need to be automated
- Determine user roles as well as responsibilities within organization
- Outline business volume and anticipate growth in terms of increase in the number of hits pertaining to the proposed CMS website.
Ensuring Essential CMS features
For an organization taking the pulse of a robust CMS solution, the following stand out as essential features.
Extensive and flexible – Though the CMS solution is built with the present in mind, it is also important to assure that the CMS platform is an extensible platform that would allow an organization to meet the future needs – as in the case of adding new functionalities for creating a dynamic site.
Security controls – it is essential that permission controls are put in place to assure specific user roles are allowed to access specific functionalities required to perform their tasks and content relevant to them.
Scalable platform – As more and more content gets included in the platform, and as more and more visitors access the platform, it becomes a requisite to use a scalable CMS platform.
API – While the CMS site needs to be accessed leveraging unconnected tools, Open API serve the purpose in enabling management of content without having to depend on the site interface. More importantly, CMS solution ought to promote APIs that allow integration with microservices as well as apps.
Ensuring CMS integration with other tools
Let’s take this scenario. A thought leadership blog is deemed a good material for an email blast, which in turn necessitates integration of CMS with the email marketing tool. Today, it is crucial for organizations to ensure that the CMS solution is integrated with other tools spearheading marketing, sales, customer support and CRM to ensure that the integrated efforts lead the way for desired business results.
Implementing CMS supporting omnichannel
This is an omnichannel world – businesses ought to support customer interactions across any and all channels. This makes it important for the organization to bring the CMS solution into this omnichannel orbit to ensure that the CMS allows organizations to manage all channels and enable seamless interactions with customers.
Assuring great user experience with CMS
It is the user experience that tilt the scale in favor of the CMS solution. From the editor’s perspective, it is the intuitive interface and clear structure that play a key role in enabling good user experience. From the site visitors’ perspective, it is the CMS solution that puts up good performance in terms of faster loading, CMS that is responsive and built on the latest design trend, and a CMS solution that promotes ease of use and easy navigation that promises good user experience.
At Faichi (A Saksoft Company), we guide our customers to implement the right CMS solution that in turn would help them meet their business goals and objectives. Our CMS experts get a quick grasp of the business problem, understand business domains and implement CMS solutions quickly and effectively.