Media companies have to create, manage, and publish huge volumes of media assets on a daily basis. In such a scenario there is an inherent need in any media company to follow a process by which all digital assets i.e. images, videos, graphics, animations, etc. are properly managed.
With Drupal 8 and its new features and functionalities, a Digital Asset Management solution has all the features needed to ensure re-usability and real time tracking of media assets.
Drupal Digital asset management helps media companies to create, maintain, and manage media assets along with its metadata, usage rights, and licenses. Highlights of the solution:
- Integrating a workbench based solution in Digital Asset Management significantly increases the usability of the system. It provides a platform for media creators, validators, and supervisors to create assets in a workflow based process.
- This solution enables management of distributed assets, different contributors can simultaneously work on creating different media assets and yet can collaborate for the common objective (for e.g. a media campaign which requires media assets across multiple websites, mobile applications, newsletters, or print media).
- With the ability of Drupal 8 to integrate with third party systems, this solution can easily be integrated with other systems such as ERP, Marketing Campaign Management System, CRM etc. Reusability of media assets helps in significantly reducing time and cost.