CHALLENGES
Client is a New York based premier media company dedicated exclusively to love and relationships. They present compelling, brave and thoughtful editorials that inspire, nurture, inform, and entertain. The challenge was the need to deliver the content on mobile in the fastest possible way.
SOLUTIONS
- Implemented FB Instant Articles for FB page and Google AMP for some of the content types on the web platform.
- Implementation of these technologies ensures faster loading page for mobile users, thus enhancing the readers experience
- Made the blogs come alive with custom styles and interactive functionalities
- Reduced the overall bounce rate considerably
- Google AMP improves search engine ranking
- Increased visibility for the authors